Don't wait and see


By Mark Constable – Managing director

March 2021

We are always interested in speaking to business leaders. Especially when it comes to learning about their plans for future growth. However, what has been of growing concern recently is the sheer number who are telling us that they’re not giving this any real consideration currently as they’re just holding out to see what happens with the economy etc.

In our view this is akin to them taking a ship out on the open ocean for a major voyage to a far away, yet unestablished destination with no communications equipment or navigational instruments. Totally exposed and vulnerable to any unpredictable weather systems they might...

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Do you know why your business exists?

future leadership strategy Mar 18, 2021

Do you know why your business exists? If you just answered to sell more then you can stop reading now.

If you genuinely stopped to ponder this question then you have the makings of a future-focused business leader.

According to Simon Sinek, people don’t buy because of what you sell. They buy because of WHY you sell it. But if you don’t know why you exist, then how will your customers?

When developing your brand always start with the why, and by doing so this will naturally lead you on to the ‘how’ and the ‘what’ and that will inform every decision you make for the better.

Equip exists to ignite the potential for every leader to build a more prosperous world...

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Measuring the wellbeing of employees and the benefits

One of the results of the global health crisis has been that more businesses are recognising the 'wealth' that is attached to their people.

It has lead to some companies re-evaluating their softer - people - assets and realising that having the right culture, with the right people in the right roles, working for the right money in the right company is more important than ever.

By developing your own understanding of cultural value - that is the benefit these softer assets represent - we can ensure we have a business that is truly set up for success.

Using the cultural lens we can make assessments about the wellbeing and happiness of both team members and other stakeholders.

We can use it to...

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Developing a growth mindset

How do you see failure?

Do you see it as a lens held up to your own abilities - or lack of them – or do you see it as an opportunity to grow?

How you view and deal with failure is a great tool for identifying whether you have a fixed mindset or a growth mindset.

Growth Mindset: Someone with a growth mindset will see no limit on their capabilities or that of their employees. They know that with the right support, training and help anyone can achieve anything.

Fixed Mindset: Someone with a fixed mindset will always have their successes defined by their limitations. They’ll believe their talent, their ability, their intelligence is a fixed state.

Uses criticism to succeed

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GDP in September was 8% below pre-pandemic level

future leadership Mar 18, 2021

While during the COVID crisis we've tried to find the positives:

( hello new-found community spirit and for many a better work/life balance ).

There’s no denying that the economic impact will be felt for a long time to come.

Increased Government spending at record levels, designed to keep businesses afloat, has softened the blow, but the magnitude of the recession we’re now experiencing is unprecedented in modern times.

Compared to February 2020, overall GDP was 8% lower in October 2020.

The difference between the Government’s spending and its revenues is expected to reach a peace-time-high record in 2020/2021.

In an early November forecast, The Bank of England was...

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Understanding business worth - two lenses of value

Are you still measuring your success by your profits?

It’s a common approach, yet there’s a growing realisation that over 50% of a business’s worth comes from non-tangibles.

Exceptional business leaders already understand that ‘better distinctions make better decisions’ which is why they also measure people, performance and motivation as a key driver to success too.

By using two lenses to determine how a business is performing we get a far truer picture of success. We call these the commercial lens and the cultural lens.

Commercial: This is the one we’re all familiar with. It’s the wealth of the company and how it is doing financially and set out in...

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What great business culture looks like

culture management Mar 17, 2021

Ask any group of people which company they’d most like to work for and we bet that at least one person will say Facebook.

It’s no surprise really, as the company has a strong work culture which is designed to attract the very best people to work within it.

One of Facebook’s best examples of a positive workplace culture is its desire to foster a flat organisational structure.

It uses its buildings and the space it has in a proactive manner: as open office space. So anyone from the Head of IT to the office junior could pull up a chair next to Mark Zuckerberg. Of course, whether you want to make yourself that visible or not depends on your own attitude to risk and how your work...

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What recession-proof businesses look like

covid economy Mar 16, 2021

No business could anticipate the global pandemic.

There were many businesses that thrived while others struggled to keep their heads above water.

If COVID has taught us anything it’s what marks out a recession-proof business.


Between March and June more than 85,000 businesses launched online, according to research from Growth Intelligence. Businesses without an online presence stood little chance of survival as high streets stood empty. It was make your presence felt online or go home.

The fashion sector was quick to respond with over 8,500 eCommerce sites launching in the sector, yet all sectors had to evolve, even pharmacies which could remain open looked to trial new ways...

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Change – urgh, right? Wrong.

Change is good, yet only a tiny 2% of the population really, completely, fully embrace change – and it’s no surprise that the 2% are highly successful.

The 2% mindset determines that exploring new things, embracing the unknown, living without limits, acting in spite of fear is all part of being flexible and adapting in the face of uncertainty.

Yet 98% of the population live in their comfort zones, playing it safe, settling for less and being like everyone else.

What are you going to do differently today? Comment below to let us know. Ready to join the 2% club? DM us or email us at [email protected] to find out how we can help you.

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