Understanding business worth - two lenses of value

📈 Are you still measuring your success by your profits?

It’s a common approach, yet there’s a growing realisation that over 50% of a business’s worth comes from non-tangibles.

Exceptional business leaders already understand that ‘better distinctions make better decisions’ which is why they also measure people, performance and motivation as a key driver to success too.

By using two lenses to determine how a business is performing we get a far truer picture of success. We call these the commercial lens and the cultural lens.

🔎 Commercial: This is the one we’re all familiar with. It’s the wealth of the company and how it is doing financially and set out in good old pounds and pence.

🔎 Cultural: This is for those non-tangibles which don’t have a value attached, it’s increasingly measured by the happiness or wellbeing of employees and stakeholders.

By applying both these lenses to your own company you can begin to deploy the business growth dynamo system to your business – but that’s for another day.

How do you measure success in the workplace?  Follow #EquipBusiness on Linkedin or email us for more business insights into being a great leader.


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