Do you know why your business exists? If you just answered to sell more then you can stop reading now.
If you genuinely stopped to ponder this question then you have the makings of a future-focused business leader.
According to Simon Sinek, people don’t buy because of what you sell. They buy because of WHY you sell it. But if you don’t know why you exist, then how will your customers?
When developing your brand always start with the why, and by doing so this will naturally lead you on to the ‘how’ and the ‘what’ and that will inform every decision you make for the better.
Equip exists to ignite the potential for every leader to build a more prosperous world for all.
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