Do you know why your business exists? If you just answered to sell more then you can stop reading now.
If you genuinely stopped to ponder this question then you have the makings of a future-focused business leader.
According to Simon Sinek, people don’t buy because of what you sell. They buy because of WHY you sell it. But if you don’t know why you exist, then how will your customers?
When developing your brand always start with the why, and by doing so this will naturally lead you on to the ‘how’ and the ‘what’ and that will inform every decision you make for the better.
Equip exists to ignite the potential for every leader to build a more prosperous world...
While during the COVID crisis we've tried to find the positives:
( hello new-found community spirit and for many a better work/life balance ).
There’s no denying that the economic impact will be felt for a long time to come.
Increased Government spending at record levels, designed to keep businesses afloat, has softened the blow, but the magnitude of the recession we’re now experiencing is unprecedented in modern times.
Compared to February 2020, overall GDP was 8% lower in October 2020.
The difference between the Government’s spending and its revenues is expected to reach a peace-time-high record in 2020/2021.
In an early November forecast, The Bank of England was...